Consumers’ Perceptions of Blame in the Firestone Tire Recall
نویسنده
چکیده
A survey using a convenience sample examined the relationships among blame placed on Firestone, Ford and the drivers in accidents involving Firestone tires. The amount of blame placed on one entity was unrelated to perceptions of others’ blameworthiness. Blaming Ford for the accidents predicted consumers’ desire to fine Ford, but not for more industry regulation.
منابع مشابه
Whodunnit? Accessibility of Blameworthiness in the Firestone Tire Recall
Two experiments were conducted to examine consumers’ perceptions of blame in the Firestone Tire recall. The extent to which knowledge about Ford or Firestone’s role in the recall was accessible to consumers was manipulated. The results suggest that subtle cues can influence perceptions of blame of a company indirectly involved in a recall but only when consumers have considerable knowledge to d...
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